Business of the Boat

My Entry into Brand Management

Whether I am on the water or on the sidelines, I have learned that a team is only as strong as its brand identity. This year, I took a deep dive into the business side of Mount Crew by assisting our “Merch Moms” to manage our Mount branded gear to athletes, families and Alumni. My role involved much more than helping; I helped with selecting high-quality gear that my teammates would love, setting up professional displays, managing orders and handing out the gear. I even served as the resident customer service representative, answering questions the team had about sales merch.

Navigating an environment where I coordinate gear distribution with the demands of training, regattas and school work, provided me with practical experience in sales and consumer relations. These efforts helped our success of having over $35,000 in sales in my Sophomore season. I am confident that the organizational skills and leadership I developed while assisting the Merch Moms have helped me for the future.