Business of the Boat

My Entry into Brand Management

Whether I am on the water or on the sidelines, I have learned that a team is only as strong as its brand identity. This year, I took a deep dive into the business side of Mount Crew by assisting our “Merch Moms” to manage our Mount branded gear to athletes, families and Alumni. My role involved much more than helping; I was deeply integrated into selecting high-quality gear that our athletes would love, setting up professional displays to maximize visibility, and managing the process of order processing and distribution. I even served as the resident customer service representative, answering questions the team had about sales merch.

Navigating an environment where one must coordinate inventory distribution with the demands of training and competition provided me with practical experience in sales and consumer relations. These efforts proved highly successful, as our team achieved over $35,000 in sales for the first year alone. I am confident that the organizational skills and leadership I developed while assisting with merch have prepared me to handle the complexities of a collegiate environment with both poise and efficiency.